Alan Malta Leitao
Designer | Criativo | Fotógrafo
Paris - França
+33 (0) 6 52 20 60 61
Visual & Product Designer combining a background in editorial design and art direction with 0-to-1 product development. Backed by an MBA in Leadership and People Management, I help brands and scale-ups create cohesive visual ecosystems across digital products, mobile apps, and brand touchpoints.
From re-diagramming iconic print publications for interactive mobile reading to architecting global design frameworks for fintech platforms, I focus on scalable systems, strong typographic hierarchy, and intuitive UX. Core Expertise Digital Product & Systems: UX/UI Design, Design Systems, Mobile App Experience, Responsive Layouts, User Journey Mapping. Editorial & Visual Storytelling: Art Direction, Editorial Diagramming, Typography, Branding, Photography & Content Strategy. Leadership & Strategy: Cross-functional Team Leadership, Workflow Optimization, Creative Operations (DesignOps). Toolkit: Figma, Adobe Creative Suite, Generative AI tools, Motion Graphics. Languages: English (Fluent), Portuguese (Native), Italian (Fluent), Spanish (Fluent) | French (Actively Learning).
Principais projetos que colaborei:
Agência Alko
Designer de produto
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The Problem - Payoneer’s global presence suffered from fragmented brand execution across international markets and third-party partners. Simultaneously, organic UX friction on the platform affected user. The goal was: standardize global visual output across teams and continuously optimize product screens using real user feedback.
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Key Constraint The main challenge was enforcing strict brand guidelines and compliance standards across global teams working asynchronously. The system needed to guarantee compliance for both internal teams and external partners without bottlenecking creative production speed.
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The Solution - Built a comprehensive Figma component library and brand framework that automated asset creation, enabling a continuous "24/7 non-stop" creative workflow across global markets. Analyze organic user behavior and feedback to identify friction points, iteratively redesigning core screens and user flows to improve usability.
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Impact - Eliminated production bottlenecks for global teams, accelerated partner onboarding, and improved UI consistency across product touchpoints.
Systematizing UI components and creative assets doesn't just protect brand integrity—it turns distributed global teams into an agile, non-stop production engine.
Universidade de Mogi das Cruzes
Designer de produto
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The Problem UMC needed to build its first-ever distance learning platform from scratch. Rather than simply uploading passive content, the goal was to conceive an interactive digital product that bridged the gap between traditional classroom dynamics and remote learning.
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Key Constraint A major hurdle was designing for professors who were traditional educators with low digital literacy. Switching from physical whiteboards to software created anxiety and friction. The product had to eliminate technical barriers so teachers could focus on educating rather than troubleshooting software.
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The Solution As part of the founding design team, I co-created the platform from ideation to launch. We directly addressed teacher pain points by mapping the digital UI to familiar physical classroom workflows simplifying video navigation, lesson progression, and student interactions so non-tech-native professors felt immediately at home.
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Impact Achieved rapid onboarding and high adoption rates among faculty members, seamlessly launching UMC's pioneer distance learning program and setting a new standard for remote education across the institution.
When designing for non-tech-native users, mapping UI workflows to existing physical mental models turns anxiety into intuitive adoption.
Editora Globo
Designer de produto
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The Problem During the initial wave of digital publishing, Editora Globo needed to transition iconic print magazines to digital screens. Static page replicas failed to capture reader interest, creating an urgent need to rethink how editorial content was consumed on digital devices.
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Key Constraint Re-engineering print layouts for digital screens required balancing the magazine’s established visual heritage with screen-based constraints. Every article had to be adapted for digital legibility and touch interaction without diluting the visual quality of high-end editorial design.
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The Solution Rather than simply converting print pages, I re-diagrammed print content specifically for digital formats. I restructured typographic hierarchies, grid systems, and visual assets, while introducing interactive touch elements, digital-first layouts, and rich media touchpoints to elevate the digital reading experience.
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Impact Successfully bridged the gap between traditional print graphic design and interactive digital media, laying the foundation for Editora Globo’s early digital readership and establishing adaptable editorial workflows.
Digital transformation in publishing isn't about moving PDFs to screens, it's about re-imagining visual storytelling for interactive touchpoints while respecting editorial heritage.
Designer Freelancer (UX Designer | Brand Designer)
Contrato freelancer para atuar como criativo e designer pela Alko Digital, uma agência de Design Francesa que trabalha com marcas ao redor do globo alocando profissionais para colaborar diretamente com os clientes da agencia para manter a linha de comunicação visual criada e facilitar a realização e aplicação de serviços de design para essas empresas.
Fotógrafo & Criativo
Com o desejo de me dedicar a um projeto pessoal e atuar como nômade digital, me dediquei ao trabalho como criativo, fotógrafo e film-maker para agências, influencers e empreendedores pelo mundo afora. Afinando meus conhecimentos e atuando na área de produção fotográfica e audiovisual nacional e internacional.
Designer Gráfico | Instrucional | Direção de Arte
Iniciei minha carreira como Designer na Editora Globo, me formando pelo projeto de estágio e me desenvolvendo na área editorial, iniciando minha atuação com produções fotográficas e edição de vídeo. Após esse período, tive a oportunidade de participar do time de criação do Universo digital de Educação a distância da Universidade de Mogi das Cruzes como designer Instrucional. E também como diretor de arte em uma agência de eventos.