About me
Alan Malta Leitao
Multidisciplinary Brand Designer
Paris, France
+33 (0) 6 52 20 60 61
E-mail:
About Alan Malta
I am a Visual & Product Designer, photographer and creative based in Paris, combining a background in editorial design and art direction with experience in 0-to-1 product development, photography and audiovisual content creation.
Since 2011, I have worked across design and visual communication, and since 2017, I have also dedicated myself to photography and audiovisual content. My experience includes producing and post-producing photographic and audiovisual content for national and international advertising campaigns, as well as developing digital products, visual identities and creative systems.
Backed by an MBA in Leadership and People Management, I bring together creative, strategic and technical perspectives to help brands and scale-ups create cohesive visual ecosystems across digital products, mobile apps and brand touchpoints. From re-diagramming iconic print publications for interactive mobile reading to architecting global design frameworks for fintech platforms, I focus on scalable systems, strong typographic hierarchy and intuitive user experiences. My design background also informs the way I approach photography and visual content, with particular attention to composition, narrative, consistency and the relationship between individual assets and the wider brand. ### Core Expertise **Digital Product & Systems** UX/UI Design, Design Systems, 0-to-1 Product Development, Mobile App Experiences, Responsive Layouts and User Journey Mapping. **Editorial & Visual Storytelling** Art Direction, Editorial Diagramming, Typography, Branding, Photography and Content Strategy. **Photography & Audiovisual** Commercial, Food, Product, Fashion, Lifestyle and Corporate Photography, alongside audiovisual content creation, production and post-production. **Leadership & Strategy** Cross-functional Team Leadership, Workflow Optimization, Creative Operations (DesignOps), Leadership and People Management. ### Toolkit Figma, Adobe Creative Suite, Generative AI Tools and Motion Graphics. ### Languages English — Fluent Portuguese — Native Italian — Professional Proficiency Spanish — Professional Proficiency French — Conversational Proficiency | Actively Learning I enjoy working across disciplines and collaborating with clients and creative teams to turn ideas into clear, engaging and effective visual experiences, from the initial concept through to the final execution.
Product Design
Alko Agency
Product Designer
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The Problem - Payoneer’s global presence suffered from fragmented brand execution across international markets and third-party partners. Simultaneously, organic UX friction on the platform affected user. The goal was: standardize global visual output across teams and continuously optimize product screens using real user feedback.
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Key Constraint The main challenge was enforcing strict brand guidelines and compliance standards across global teams working asynchronously. The system needed to guarantee compliance for both internal teams and external partners without bottlenecking creative production speed.
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The Solution - Built a comprehensive Figma component library and brand framework that automated asset creation, enabling a continuous "24/7 non-stop" creative workflow across global markets. Analyze organic user behavior and feedback to identify friction points, iteratively redesigning core screens and user flows to improve usability.
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Impact - Eliminated production bottlenecks for global teams, accelerated partner onboarding, and improved UI consistency across product touchpoints.
Systematizing UI components and creative assets doesn't just protect brand integrity, it turns distributed global teams into an agile, non-stop production engine.
University of Mogi das Cruzes
Product Designer
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The Problem UMC needed to build its first-ever distance learning platform from scratch. Rather than simply uploading passive content, the goal was to conceive an interactive digital product that bridged the gap between traditional classroom dynamics and remote learning.
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Key Constraint A major hurdle was designing for professors who were traditional educators with low digital literacy. Switching from physical whiteboards to software created anxiety and friction. The product had to eliminate technical barriers so teachers could focus on educating rather than troubleshooting software.
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The Solution As part of the founding design team, I co-created the platform from ideation to launch. We directly addressed teacher pain points by mapping the digital UI to familiar physical classroom workflows simplifying video navigation, lesson progression, and student interactions so non-tech-native professors felt immediately at home.
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Impact Achieved rapid onboarding and high adoption rates among faculty members, seamlessly launching UMC's pioneer distance learning program and setting a new standard for remote education across the institution.
When designing for non-tech-native users, mapping UI workflows to existing physical mental models turns anxiety into intuitive adoption.
Editora Globo
Product Designer
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The Problem During the initial wave of digital publishing, Editora Globo needed to transition iconic print magazines to digital screens. Static page replicas failed to capture reader interest, creating an urgent need to rethink how editorial content was consumed on digital devices.
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Key Constraint Re-engineering print layouts for digital screens required balancing the magazine’s established visual heritage with screen-based constraints. Every article had to be adapted for digital legibility and touch interaction without diluting the visual quality of high-end editorial design.
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The Solution Rather than simply converting print pages, I re-diagrammed print content specifically for digital formats. I restructured typographic hierarchies, grid systems, and visual assets, while introducing interactive touch elements, digital-first layouts, and rich media touchpoints to elevate the digital reading experience.
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Impact Successfully bridged the gap between traditional print graphic design and interactive digital media, laying the foundation for Editora Globo’s early digital readership and establishing adaptable editorial workflows.
Digital transformation in publishing isn't about moving PDFs to screens, it's about re-imagining visual storytelling for interactive touchpoints while respecting editorial heritage.
Design&Creative
Freelance Designer (UX & Brand Designer)
Worked as a freelance Creative & Designer for Alko Digital, a French design agency partnering with global brands. Collaborated directly with clients to develop and maintain visual communication systems, translating established brand directions into cohesive design solutions across multiple touchpoints.
Independent Photographer & Creative
Pursued an independent creative career as a digital nomad, working as a creative, photographer and filmmaker for agencies, influencers and entrepreneurs around the world. Produced photographic and audiovisual content for national and international projects while expanding my expertise across creative direction, production and post-production.
Art Direction | Instructional & Graphic Design
Began my career as a Designer at Editora Globo, completing the company's internship programme and developing a strong foundation in editorial design and visual communication. During this time, I worked across photographic production and video editing, gaining hands-on experience in visual storytelling and content production.
I later joined the creative team behind the University of Mogi das Cruzes' digital distance-learning platform as an Instructional Designer, expanding my experience into digital education, graphic design and the creation of engaging visual learning experiences.
Video-making
Monster na BGS 2023
Location
São Paulo, Brasil
Client
Monster Energéticos
Photographic and audiovisual coverage of Monster's stand at the largest games fair in Latin America, BGS 2023. Daily delivery of photos and videos for use of the platform
Monster at BGS
TikTok na BGS 2022
Client
TikTok Brasil
Location
São Paulo, Brasil
Photographic and audiovisual coverage of the TikTok stand at the largest games fair in Latin America, BGS 2022. Daily delivery of photos and videos for using the platform
TikTok at BGS
Client
Player 1
Location
São Paulo, Brasil
Creation of audiovisual content for the launch of the new FIFA season in collaboration with influencers in the area.
